{"id":37,"date":"2024-01-20T10:00:51","date_gmt":"2024-01-20T10:00:51","guid":{"rendered":"https:\/\/was.netforthtech.biz\/?page_id=37"},"modified":"2026-06-10T21:23:18","modified_gmt":"2026-06-10T21:23:18","slug":"our-roots","status":"publish","type":"page","link":"https:\/\/wildaboutsprouts.com\/index.php\/our-roots\/","title":{"rendered":"Our Roots"},"content":{"rendered":"\t\t
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Sprouting into the Future<\/h1>

\n\t\t\t\t\t\tOur Journey from Roots to Revolution\n\t\t\t\t\t<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From our founder Jeff Sholl\u2019s visionary start in 1999 to the groundbreaking COLD-GROWN\u00ae revolution, Wild About Sprouts has been on a mission to bring safe, nutritional sprouts to tables nationwide. Today our passionate team continues to innovate, driven by the spirit of health and taste adventure.<\/p>

Since its inception, Wild About Sprouts has not only focused on delivering superior quality sprouts but also on pioneering sustainable agricultural practices. Our founders\u2019 commitment to the environment has led to the implementation of eco-friendly growing methods where sprouts are grown in recyclable packages using minimal water and no pesticides or herbicides. This dedication to sustainability ensures that every package of Wild About Sprouts is not just a choice for health but also a step towards a healthier planet. Our practices reflect our belief that the well-being of our customers and the earth are intertwined, underscoring our responsibility to nurture both.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Wild About Sprouts Journey<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1997<\/div><\/div>
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Dr. Paul Talalay<\/div>

Dr. Paul Talalay, a Johns Hopkins School of Medicine oncologist and a founder of Brassica Protection Products, approached our founder, Jeff Sholl, to begin the commercialization process of broccoli sprouts.<\/p><\/div><\/div><\/div>

1999<\/div><\/div>
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The Seed is Sown<\/div>

Jeff pioneers California Sprouts, bringing broccoli sprouts into the market.<\/p><\/div><\/div><\/div>

2012<\/div><\/div>
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Challenge Accepted<\/div>

When sprout safety concerns sprang up more broadly in the industry, retailers and foodservice operators retreated, but we saw an opportunity for innovation.<\/p><\/div><\/div><\/div>

2015<\/div><\/div>
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Safety First<\/div>

Collaborating with food safety experts, we set the bar high, delivering safe, delicious sprouts with zero recalls.<\/p><\/div><\/div><\/div>

2015<\/div><\/div>
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COLD-GROWN\u00ae Gets Hot<\/div>

After three years of research by Jeff and co-founder Sue Harlander, Wild About Sprouts is born, backed by our cool patented COLD-GROWN\u00ae technology that guarantees safe, crisp, healthy sprouts.<\/p><\/div><\/div><\/div>

2016<\/div><\/div>
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Present \u2013 Sprouting Success<\/div>

We\u2019ve been rocking the shelves at major retailers, bringing joy and nutrition back to sprout lovers everywhere.<\/p><\/div><\/div><\/div><\/div>\n

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