{"id":10465,"date":"2025-09-09T14:01:26","date_gmt":"2025-09-09T14:01:26","guid":{"rendered":"https:\/\/wildaboutsprouts.com\/?p=10465"},"modified":"2025-09-09T14:04:13","modified_gmt":"2025-09-09T14:04:13","slug":"ra-foods-appoints-industry-luminary-des-hague-to-board-of-directors","status":"publish","type":"post","link":"https:\/\/wildaboutsprouts.com\/index.php\/2025\/09\/09\/ra-foods-appoints-industry-luminary-des-hague-to-board-of-directors\/","title":{"rendered":"R\u00e4 Foods Appoints Industry Luminary Des\u202fHague to Board of Directors"},"content":{"rendered":"\n

Food-tech innovator bolsters leadership with distinguished retail and consumer packaged goods executive<\/em><\/p>\n\n\n\n

Scottsdale, Arizona \u2013 R\u00e4 Foods, the cutting-edge leader in food technology and functional foods\u2014home to brands Wild About Sprouts\u00ae and Wild About Mixmi Froyo\u00ae\u2014is pleased to welcome Des\u202fHague to its Board of Directors.<\/p>\n\n\n\n

About the Appointment<\/h3>\n\n\n\n

Des\u202fHague brings decades of senior leadership and strategic insight from top-tier organizations\u2014including Safeway, PepsiCo, Kohlberg, 7\u2011Eleven, IHOP, and more. His proven ability to navigate complex, high-growth environments and drive brand expansion will be pivotal as R\u00e4 Foods accelerates its mission to deliver transformative, health-forward foods.<\/p>\n\n\n\n

Leadership Impact<\/h3>\n\n\n\n

\u2022 Consumer-Centric Vision: Hague\u2019s experience spans major consumer platforms, enhancing brand visibility and aligning with modern buyer expectations.<\/p>\n\n\n\n

\u2022 Strategic Scaling: Known for scaling operations and forging high-value partnerships, he brings a track record of sustainable growth and innovation.<\/p>\n\n\n\n

\u2022 Board Governance & Network: His leadership acumen and broad business network will help R\u00e4 Foods navigate new channels and opportunities.<\/p>\n\n\n\n

Leadership Perspectives<\/h3>\n\n\n\n

\u201cWe are thrilled to welcome Des\u202fHague to our board,\u201d said Barry\u202fDidato, President of R\u00e4 Foods. \u201cHis leadership background in grocery retail and CPG is unmatched\u2014and comes at a pivotal time. As Wild About Sprouts\u00ae and Mixmi continue disrupting the healthy food segment, Des\u2019s guidance will elevate our strategic growth and deepen our impact in functional food innovation.\u201d<\/p>\n\n\n\n

\u201cI am honored to join R\u00e4 Foods at such an exciting stage,\u201d said Des\u202fHague. \u201cThe company\u2019s commitment to delivering disruptive, great-tasting functional foods\u2014from the sulforaphane-rich Wild About Sprouts\u00ae line to Mixmi\u2019s gut health-focused frozen yogurt\u2014is unparalleled. These are truly unique products, the only national brands of their kind, and they are redefining what consumers expect from health-forward food and beverage companies. I look forward to helping accelerate this journey and creating lasting impact.\u201d<\/p>\n\n\n\n

About R\u00e4 Foods<\/h3>\n\n\n\n

R\u00e4 Foods is dedicated to Nourishing Innovation and People\u2122 through its groundbreaking brands\u2014Wild About Sprouts\u00ae and Wild About Mixmi Froyo\u00ae. Anchored by the patented Cold\u2011Grown\u00ae process, Wild About Sprouts\u00ae delivers a flawless track record in food safety, extended shelf life, and unmatched freshness. Now present in Whole Foods Market and approximately 60% of U.S. food retailers, the brand is leading a national movement for safer, more nutrient\u2011dense sprout products\u2014rich in sulforaphane, a powerful compound tied to healthspan and longevity.<\/p>\n\n\n\n

Wild About Mixmi Froyo\u00ae is a unique probiotic + prebiotic frozen yogurt brand delivering indulgence with purpose. Formulated to support gut health, Mixmi is designed to meet the growing demand for functional foods that taste great and deliver measurable wellness benefits. Currently available in nearly 1,000 retail outlets across the U.S., Mixmi is also expanding into food service and institutional channels nationwide.<\/p>\n\n\n\n

Forward-Looking Vision<\/h3>\n\n\n\n

Hague\u2019s appointment signals the next chapter for R\u00e4 Foods\u2014one focused on scaling from pioneering niche brands to category-defining leaders in wellness, sustainability, and culinary innovation. With its disruptive portfolio of first-to-market products, R\u00e4 Foods is positioned to define the timeline of functional food adoption in the U.S. and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Food-tech innovator bolsters leadership with distinguished retail and consumer packaged goods executive Scottsdale, Arizona \u2013 R\u00e4 Foods, the cutting-edge leader in food technology and functional foods\u2014home to brands Wild About Sprouts\u00ae and Wild About Mixmi Froyo\u00ae\u2014is pleased to welcome Des\u202fHague to its Board of Directors. About the Appointment Des\u202fHague brings decades of senior leadership and strategic insight from top-tier organizations\u2014including Safeway, PepsiCo, Kohlberg, 7\u2011Eleven, IHOP, and more. His proven ability to navigate complex, high-growth environments and drive brand expansion will be pivotal as R\u00e4 Foods accelerates its mission to deliver transformative, health-forward foods. Leadership Impact \u2022 Consumer-Centric Vision: Hague\u2019s experience spans major consumer platforms, enhancing brand visibility and aligning with modern buyer expectations. \u2022 Strategic Scaling: Known for scaling operations and forging high-value partnerships, he brings a track record of sustainable growth and innovation. \u2022 Board Governance & Network: His leadership acumen and broad business network will help R\u00e4 Foods navigate new channels and opportunities. Leadership Perspectives \u201cWe are thrilled to welcome Des\u202fHague to our board,\u201d said Barry\u202fDidato, President of R\u00e4 Foods. \u201cHis leadership background in grocery retail and CPG is unmatched\u2014and comes at a pivotal time. As Wild About Sprouts\u00ae and Mixmi continue disrupting the healthy food segment, Des\u2019s guidance will elevate our strategic growth and deepen our impact in functional food innovation.\u201d \u201cI am honored to join R\u00e4 Foods at such an exciting stage,\u201d said Des\u202fHague. \u201cThe company\u2019s commitment to delivering disruptive, great-tasting functional foods\u2014from the sulforaphane-rich Wild About Sprouts\u00ae line to Mixmi\u2019s gut health-focused frozen yogurt\u2014is unparalleled. These are truly unique products, the only national brands of their kind, and they are redefining what consumers expect from health-forward food and beverage companies. I look forward to helping accelerate this journey and creating lasting impact.\u201d About R\u00e4 Foods R\u00e4 Foods is dedicated to Nourishing Innovation and People\u2122 through its groundbreaking brands\u2014Wild About Sprouts\u00ae and Wild About Mixmi Froyo\u00ae. Anchored by the patented Cold\u2011Grown\u00ae process, Wild About Sprouts\u00ae delivers a flawless track record in food safety, extended shelf life, and unmatched freshness. Now present in Whole Foods Market and approximately 60% of U.S. food retailers, the brand is leading a national movement for safer, more nutrient\u2011dense sprout products\u2014rich in sulforaphane, a powerful compound tied to healthspan and longevity. Wild About Mixmi Froyo\u00ae is a unique probiotic + prebiotic frozen yogurt brand delivering indulgence with purpose. Formulated to support gut health, Mixmi is designed to meet the growing demand for functional foods that taste great and deliver measurable wellness benefits. Currently available in nearly 1,000 retail outlets across the U.S., Mixmi is also expanding into food service and institutional channels nationwide. Forward-Looking Vision Hague\u2019s appointment signals the next chapter for R\u00e4 Foods\u2014one focused on scaling from pioneering niche brands to category-defining leaders in wellness, sustainability, and culinary innovation. With its disruptive portfolio of first-to-market products, R\u00e4 Foods is positioned to define the timeline of functional food adoption in the U.S. and beyond.<\/p>\n","protected":false},"author":1,"featured_media":10466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":"","_disable_autopaging":false},"categories":[5],"tags":[],"class_list":["post-10465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wild-about-sprouts-press-releases"],"_links":{"self":[{"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/posts\/10465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/comments?post=10465"}],"version-history":[{"count":3,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/posts\/10465\/revisions"}],"predecessor-version":[{"id":10475,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/posts\/10465\/revisions\/10475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/media\/10466"}],"wp:attachment":[{"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/media?parent=10465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/categories?post=10465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wildaboutsprouts.com\/index.php\/wp-json\/wp\/v2\/tags?post=10465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}