Sprouting into the Future

Our Journey from Roots to Revolution

From our founder Jeff Sholl’s visionary start in 1999 to the groundbreaking COLD-GROWN® revolution, Wild About Sprouts has been on a mission to bring safe, nutritional sprouts to tables nationwide. Today our passionate team continues to innovate, driven by the spirit of health and taste adventure.

Since its inception, Wild About Sprouts has not only focused on delivering superior quality sprouts but also on pioneering sustainable agricultural practices. Our founders’ commitment to the environment has led to the implementation of eco-friendly growing methods where sprouts are grown in recyclable packages using minimal water and no pesticides or herbicides. This dedication to sustainability ensures that every package of Wild About Sprouts is not just a choice for health but also a step towards a healthier planet. Our practices reflect our belief that the well-being of our customers and the earth are intertwined, underscoring our responsibility to nurture both.

The Wild About Sprouts Journey

1997

Dr. Paul Talalay

Dr. Paul Talalay, a Johns Hopkins School of Medicine oncologist and a founder of Brassica Protection Products, approached our founder, Jeff Sholl, to begin the commercialization process of broccoli sprouts.

1999

The Seed is Sown

Jeff pioneers California Sprouts, bringing broccoli sprouts into the market.

2012

Challenge Accepted

When sprout safety concerns sprang up more broadly in the industry, retailers and foodservice operators retreated, but we saw an opportunity for innovation.

2015

Safety First

Collaborating with food safety experts, we set the bar high, delivering safe, delicious sprouts with zero recalls.

2015

COLD-GROWN® Gets Hot

After three years of research by Jeff and co-founder Sue Harlander, Wild About Sprouts is born, backed by our cool patented COLD-GROWN® technology that guarantees safe, crisp, healthy sprouts.

2016

Present – Sprouting Success

We’ve been rocking the shelves at major retailers, bringing joy and nutrition back to sprout lovers everywhere.

Bringing Us Into The Future

Meet our leadership team

Dr. Jeff Sholl

Founder

Dr. Jeff Sholl has over 55 years of experience in the processed food and fresh produce industries. He has held senior management positions in Research and Development, Marketing, Sales, Manufacturing and Quality Control, and Plant Breeding at the Pillsbury Company, Haagen-Dazs, Paul Ecke Ranch, Green Giant Fresh, Colorful Harvest and Potandon Produce. Jeff is the owner of Rä Foods, LLC which includes Wild About Sprouts and Wild About Bread.

Dr. Susan Harlander

Co-Founder

Dr. Susan Harlander has worked with the food industry for over 40 as an Associate Professor of Food Science and Nutrition at the University of Minnesota, for 10 years and in senior research and development management positions at Land O’Lakes, the Green Giant Division of The Pillsbury Company, BIOrational Consultants, BTSafety, and the Vista Institute. Susan is currently Vice President of Technology at Rä Foods.

Des Hague

CEO/President

Des Hague brings decades of experience building, scaling, and transforming globally recognized consumer brands. His appointment marks a pivotal moment in RäFoods' evolution as the company accelerates growth and positions itself as a leader in living nutrition and performance-driven food systems.

Martha Moreno

Head of Finance.

Martha Moreno serves as our Head of Accounting and Finance/Corporate Controller. Before joining our team, Martha led her own CPA firm and has also held notable roles including Director of Internal Control and Compliance at SBM Management Services, Engagement Director at CliftonLarsonAllen, and Senior Finance Manager at Baxter Healthcare. She possesses a Certificate of Executive Leadership from Cornell University’s SC Johnson Graduate School of Business.

Get in Touch With the Wild About Sprouts Team!

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