Food-tech innovator bolsters leadership with distinguished retail and consumer packaged goods executive

Scottsdale, Arizona – Rä Foods, the cutting-edge leader in food technology and functional foods—home to brands Wild About Sprouts® and Wild About Mixmi Froyo®—is pleased to welcome Des Hague to its Board of Directors.

About the Appointment

Des Hague brings decades of senior leadership and strategic insight from top-tier organizations—including Safeway, PepsiCo, Kohlberg, 7‑Eleven, IHOP, and more. His proven ability to navigate complex, high-growth environments and drive brand expansion will be pivotal as Rä Foods accelerates its mission to deliver transformative, health-forward foods.

Leadership Impact

• Consumer-Centric Vision: Hague’s experience spans major consumer platforms, enhancing brand visibility and aligning with modern buyer expectations.

• Strategic Scaling: Known for scaling operations and forging high-value partnerships, he brings a track record of sustainable growth and innovation.

• Board Governance & Network: His leadership acumen and broad business network will help Rä Foods navigate new channels and opportunities.

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