Leadership Perspectives
“We are thrilled to welcome Des Hague to our board,” said Barry Didato, President of Rä Foods. “His leadership background in grocery retail and CPG is unmatched—and comes at a pivotal time. As Wild About Sprouts® and Mixmi continue disrupting the healthy food segment, Des’s guidance will elevate our strategic growth and deepen our impact in functional food innovation.”
“I am honored to join Rä Foods at such an exciting stage,” said Des Hague. “The company’s commitment to delivering disruptive, great-tasting functional foods—from the sulforaphane-rich Wild About Sprouts® line to Mixmi’s gut health-focused frozen yogurt—is unparalleled. These are truly unique products, the only national brands of their kind, and they are redefining what consumers expect from health-forward food and beverage companies. I look forward to helping accelerate this journey and creating lasting impact.”
About Rä Foods
Rä Foods is dedicated to Nourishing Innovation and People™ through its groundbreaking brands—Wild About Sprouts® and Wild About Mixmi Froyo®. Anchored by the patented Cold‑Grown® process, Wild About Sprouts® delivers a flawless track record in food safety, extended shelf life, and unmatched freshness. Now present in Whole Foods Market and approximately 60% of U.S. food retailers, the brand is leading a national movement for safer, more nutrient‑dense sprout products—rich in sulforaphane, a powerful compound tied to healthspan and longevity.
Wild About Mixmi Froyo® is a unique probiotic + prebiotic frozen yogurt brand delivering indulgence with purpose. Formulated to support gut health, Mixmi is designed to meet the growing demand for functional foods that taste great and deliver measurable wellness benefits. Currently available in nearly 1,000 retail outlets across the U.S., Mixmi is also expanding into food service and institutional channels nationwide.
Forward-Looking Vision
Hague’s appointment signals the next chapter for Rä Foods—one focused on scaling from pioneering niche brands to category-defining leaders in wellness, sustainability, and culinary innovation. With its disruptive portfolio of first-to-market products, Rä Foods is positioned to define the timeline of functional food adoption in the U.S. and beyond.
